In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue the aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty.
Advertising, promotions, and marketing managers typically have work experience in advertising, marketing, promotions, or sales for example, many managers are former sales representatives buyers or purchasing agents or public relations specialists. Promotional marketing has the advantage of being valuable to both new customers and existing customers -- it offers new customers a reason to try the product for the first time, while building loyalty in existing customers.
Definition: promotions refer to the entire set of activities, which communicate the product, brand or service to the user the idea is to make people aware, attract and induce to buy the product, in preference over others. Marketing is the bridge between the product and the customer a marketer uses the four p's -- product, price, place, and promotion -- to communicate with the consumer. The promotional mix refers to one of marketing mix’s 4ps and consists of advertising, public relations, personal selling, and sales promotion it is defined as all the forms of communication that an organization uses to establish meaning for its product, or service, as well as a way to influence the buying behavior of targeted customers.
The marketing mix is a business tool used in marketing and by marketers the marketing mix is often crucial when determining a product or brand's offer, and is often associated with the 4 p's: price, product, promotion, and place. The promotion trends report by promo magazine revealed that promotional marketing was part of an overall marketing strategy for over two-thirds of all firms the line is blurring between advertising and promotions budgets.
Personal selling usually takes place in person (or, in-store) or on the phone sales promotion is another element that involves non-media and non-media marketing communication aimed at increasing consumer and market demand as well as improving product availability.