Strategic analysis of airasia the best low-cost carrier airlines in the world assignment for microeconomics faculty of economics and business national university of malaysia by: iwan budhiarta p-46048 malaysia – 2009 i introduction 1 a low-cost carrier (also known as a no-frills or discount carrier) is an airline that offers low fares but eliminates all “non-essential” services. Airasia's strategy culture and management style internal & external environment analysis mohd nur'adha bin mohd sapian marketing strategic management-focusing on low-cost, long-haul segment that to provide high-frequency and point-to-point networks.
View notes - internal analysis of airasia from mkt 106 at hku might of air asia: internal analysis perspective strategic management individual assignment author: sandy hofman aruan (222375) faculty.
Strategic management includes analysis of the internal and external environment of the firm, definition of the company’s mission, and the formulation and implementation of strategies to create or continue a competitive advantage. Swot analysis for airasia swot analysis for airasia 1265 words jun 21st, 2013 6 pages abstract this report consists of an internal and external analysis of airasia using various methods including a pest, organization analysis, swot analysis and porter’s 5 forces model the main outcomes of the report are: 11 conclusions reached: 12.
The past effects are already shown by the airasia and in future it is expected no less this analysis strongly supports corporation's past and pending strategic decisions the financial success in terms of returns provides company with a competitive advantage. Airasia is an international company, and going global invites a lot of competition airasia has to deal with the competition of local companies in the same field- airline services competition for airasia would also be encountered in the virtual world-the internet.
External analysis of airasia perform an external analysis of airasia and identify possible opportunities and threats encountered by airasia industry analysis an industry analysis was performed to assess the budget airline industry. The dynamic changes in the external environment of a business directly impact an organization’s growth and progress these influential factors may be identified by analyzing the political, economic, social, technological, environmental and legal aspects of the macro environment (david, 2009) political analysis air asia berhad operates.
External environmental factors that impacted the growth of air asia various external environmental factors such as political, economic, socio-cultural and technological factors impact the growth and development of air asia in relation to political factors, air asia receives support from the malaysian government as well as prime minister mohammad. Airasia soon emerged as the largest domestic airlines in malaysia with the expectancies of over 18 million passengers in the year 2007 with its partnerships with various lccs, the corporation performed well enough for its long-haul regional services.