Bcg matrix consists of 4 categories: 1stars: (high growth & high market share) as per the company’s survey, parle g is touching the peek of success & therefore comes under the star category thereby the co can invest a large sum for its upliftment 4.
Bcg matrix boston consulting group (bcg) matrix or also called bcg model relates to marketing this model is a known as portfolio management tool that used in product life cycle theory this model is a known as portfolio management tool that used in product life cycle theory. Parle products build one factory at mumbai that manufactures biscuits & confectioneries while another factory at bahadurgarh urban consumers a two hundred strong dedicated field force services these wholesalers & retailers is a major strength for parle products let's see how parle did this the extensive distribution network and in this way.
Understanding cash flow is key to making the most of the bcg matrix in 1968, bcg founder bruce henderson noted that four rules are responsible for product cash flow: margins and cash generated are a function of market share. In the bcg matrix the category of dogs represents those products that were perceived to have some potential to grow, however once the product was delivered to the market, the slow market growth makes it hard to achieve the sales target.